“Failure is a feature, and when you have this mindset failure is something you look forward to.”

In this 7-minute episode, I’m talking about why failure is a feature and what that means:

  • MVP is the minimum viable product. Use this to see how customers respond to your offers.
  • Failure is valuable!
  • Action and failure go hand in hand. When people stop taking action, look for what can be improved to keep moving forward.
  • Don’t be ashamed or have negative feelings about failure. Let failure be the ignition that opens up the problem solving to success.

Plan for failure, assume it will happen and learn to love it as part of the process. Tell me, what did you fail at today?

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