“Archetypes are basic desires, instinctual. We feel them liberally.”

In this episode of Marketing Tips With Meliss, we’re talking about archetypes:

  • The 12 different branding archetypes.
  • What it is: what the public thinks about you, what you put off, and what that means to you and others.
  • How can you translate your archetype to your audience?
  • Coming up with a brand to fit one of the twelve archetype to attract the people inside of those archetypes.

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