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“The truth is, pleasures and pain is the heart of what marketing is about.”

In this -minute episode of Marketing Tips With Meliss, I’m talking about the heart of marketing and how the pleasures and pain of your target market will help you understand how to reach success:

  • What does your target market desire? This is the pleasure.
  • If you’ve been through something that your dream client has been through, you can connect with them on that pain.
  • Let your target market see that you understand them on a deeper, emotional level.
  • Reasons people buy when it relates to their pain. Why are or aren’t they taking action?

When you can guide people to make a transformation from pain to pleasure, it makes you more likely to help them get the result they seek. Use these three tips to help your ideal client reach success!

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