“A lead is someone in your circle, someone you’ve connected with and exchanged info with.”
How does a lead turn into a sale?
In this 12-minute episode I’m talking about leads:
-Organic vs. Paid traffic
-Leads start on the cold end of the scale, and you need to warm them up
-“The fortune is in the follow-up.”
-Paid marketing-use your ad spend wisely to get your leads to take action and move up in the scale
-Nurture all of your leads every step of the way.
-Use retargeting to keep leads engaged
Are you bringing your leads back? Remember the fortune is in the follow-up!
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