“How can I find the right avatar?”
You might know this term as your dream customer, ideal client, or target market. What is an avatar?
People who are digesting my content, listening to my podcast, and responding to my emails fit the definition of an avatar because they are engaging with me.
In this 15-minute episode of Marketing Tips With Meliss podcast I explain:
- What an avatar is & why it’s important
- How to pick the perfect dream client to build your avatar
- Who do you feel passionate about? Who do you enjoy working with?
- Should I map out each avatar?
- It’s ok if your avatar changes over time
If you can’t define your dream client the content you are putting out online can’t connect with your customers very well. When this happens, you don’t show up as the expert.
Need more help with your avatar?
Connect with me:
Grab my Complete Content Strategy Toolkit: https://www.abundantstrategy.com/