Do you think of Ross from Friends when you hear the word ‘pivot’? We have a lot of craziness going on in our world right now and that affects our personal lives as well as our businesses.
When we see a change in our business it’s time to realize that we might need to adapt.
In this 9-minute episode I’m going to explain why pivoting is important:
- Change is hard and scary but change can also be an opportunity
- Pivoting or shifting your focus can help your target market
- Survey your audience before you pivot
- How to get your ideal clients to say ‘Can you help me?’
Let me know if you’re ready to pivot, or tell me about a time you knew it was time to pivot!
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