In this episode, I talk about how you can be an expert in your zone of genius, and why it’s so important to your branding.
We discuss:
-Giving value and giving it freely so that your audience sees that you really know your stuff.
-Presenting value in an authentic way -What makes you stand out?
-What makes a person an expert?
-Staying out of the mindset of “oh I’m not as good as…”