In this episode, I talk about scarcity. Scarcity is an online marketing tactic not having enough supply to meet the demand.
-Fake scarcity and why it damages your relationship with customers
-How to leverage scarcity in a way that is ethical and in a way that you can follow through with.
-How to market your product or service ethically.
-The difference between perceived value and real value.
-Why it may be better to get no sales and create an ethical scarcity tactic.