How To Always Turn A Profit In Your Business
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In this episode, I talk about scarcity. Scarcity is an online marketing tactic not having enough supply to meet the demand.

We discuss:

-Fake scarcity and why it damages your relationship with customers

-How to leverage scarcity in a way that is ethical and in a way that you can follow through with.

-How to market your product or service ethically.

-The difference between perceived value and real value.

-Why it may be better to get no sales and create an ethical scarcity tactic.