I have this friend, we’ll call her Beth. We all love her. She’s the life of every party and she always brings the BEST appetizers.
When we have an event, Beth never gets a real invitation. Instead, we call her and tell her that the party starts an hour before the actual start time.
Because, as great as she is, Beth is chronically late to everything.
I mean everything.
She once missed a wedding that she was IN because she decided to buy new shoes at the last minute. Then, after buying the shoes, she realized her jewelry didn’t match and decided to buy new earrings. Yes, this really happened.
By the time she made it out of the mall the wedding was over, the bride was furious, and those new shoes and earrings didn’t matter at all.
We love Beth, but… I’ll let Ron Weasley tell it like it is:
See, Beth prioritized the wrong things. She was more worried about her shoes and jewelry than she was about arriving on time.
I’m telling you about Beth for a reason: priorities are also a big deal in business. Sometimes we are juggling so many things at once that it can be hard to tell what matters the most. We bounce from task to task and eventually find ourselves running behind on everything.
Yeah, that’s never a good place to be.
If you want to be successful, learn how to prioritize.
If you only take away one thing from this article, let it be this:
As a business owner, you should always prioritize money-making actions above all else. Look at each item on your to-do list and ask yourself: “Will this make me money?” If the answer is yes, bump that baby up to the top of your list and get it done!
My prioritization list looks something like this:
****Red Hot – Urgent, money-making tasks. Things like sales calls, follow-up emails, and completing work for my clients.
***Hot – Urgent tasks. The kind of stuff you must do, but that don’t necessarily make money for your business. This could be paying invoices, finalizing contracts, and content planning.
**Warm – Tasks you should do. Social media outreach, cold emails, business planning, and networking are all warm tasks.
*Cool – The tasks you want to do, but that don’t impact your business in a major way.
Having a tough time figuring out which tasks are money-makers? Reach out to my team, we can help!
Comment below and tell me what your time management issues are. I want to hear from YOU!
P.S. Did you know I have a podcast? You can get my hottest marketing tips whenever you want. Listen or download here.
All the best,