Ep. 357: What Is Beta Testing and Do I Need It?

“What is beta testing? Alpha testing? You may not have even heard of these yet.”

In this episode of Marketing Tips With Meliss, I’m talking about what is beta testing and the reasons why you need it:

• Beta testing is taking a sampling of your target market and running them through your new coaching product or program.
• Do you need it?
• The why of beta testing. Think of beta testing as insurance for your service. You put so much work into what you create, this will insure that people actually want what you are offering.
• The when and who of beta testing, you don’t want to target the wrong beta testers.

I wrap up with several questions you should ask yourself and/or your testing group when running a beta test. If you feel stuck or needing more help with beta testing, I invite you to join my Facebook group or reach out using the contact information below!

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MelissMarketing.com
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