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As Entreprenuers and business owners we already understand the importance of marketing for long-term growth and success and it’s no surprise that Facebook is leading the charge.

Marketing is a crucial component of every business plan. If you want success it’s important you are maintaining a proper budget, have a defined strategy and take the time to measure the results of those efforts. If you’re not getting a great return on your investment (ROI) then you’re missing out on huge opportunities for growth.

If you do your research you’ll find many articles or posts about digital marketing and the next “big” thing but don’t fall for it! Facebook is and will continue to be the leading digital marketing platform, at least for now.

If you want to grow your business the smart and effective way, I highly suggest Facebook for social media advertising; and here’s why:

Targeted Audiences: Facebook advertising was built with customization in mind. The Custom Audience Tool enables marketers to target a specific audience including uploading lists of contacts. With a few clicks of a button you can get an ad in front of the people that matter most for your business.

Maximum Exposure: Even if you’re not a fan of Facebook you cannot deny the fact that this is exactly where people are hanging out. Facebook has an estimated 1.79 billion active monthly users; you’re not going to find that anywhere else is the digital marketing space.  In 2016 Facebook still led the way for the most downloaded platform for mobile. In short, you can reach a large volume of people with little effort.

Reach Customers Directly: Phone calls and direct-mail surveys are a thing of the past.  Facebook’s social media platform allows you to reach customers directly and get feedback quickly; that’s important because time equals money. You can see exactly how your customers feel about your products or services by monitoring Facebook comments and engaging in conversation online. Having an online presence gives your customers an opportunity to get to know you and what your business is all about, making them more comfortable to purchase from you.

Video! Video! Video! Facebook Live launched last year and quickly topped the charts for social media engagement. Statistics show that people spend 3x longer watching live video compared to standard posts. Because Facebook live was designed to be user friendly, any user can record live videos and share with friends and followers; even if you’re not a techie.

This is an exciting time for Facebook; they are improving and adding new features every day to support businesses. Without a doubt Facebook is here to stay for a very long time. If you are new to Facebook or just don’t get the advertising side, don’t fret. We can help! Reach out and let’s talk about how Facebook and digital marketing can take your business to the next level.

By the way, if you liked this article, you’ll LOVE this Meaty Free Guide I just published on how to stop stressing out about getting in front of your best customer. It’s titled “Finding Your Dream Customer” Guide and you can grab it for free here.

All the best,