I like to think of blogging as a secret weapon for business owners. If you understand the importance of a website, then I have to tell you that blogging is THE way to drive traffic to your site.

A blog is a space for you to gain visibility on the web, show others who you are and build trust and credibility with your customer base.

10,000 blogs are created every day and here’s why:
Blogging improves your SEO.
If you’re not familiar with SEO (search engine optimization) think of it as how well your website shows up in search engines.

Google is setup to periodically scour the web looking for new and updated content. Blogging ensures that you have fresh content available for Google and can improve how and where you show up in a search. It’s important because most sales occur on the first page of Google. If you’re not showing up, then you are losing out on business.
Your blog can drive traffic.
Because your blog article gives you something to share on social, you can strategically link back to your website and resources. Sharing your blog on social media brings in more exposure, more referrals and ultimately, more customers.
It’s inexpensive advertising.
You likely already have a website that can house your blog. With a small investment of time, blogging is a cheap way to get your brand out there. Whether you write articles yourself or outsource the task, it nets a great return on the investment and delivers big.
Become an expert in the industry.
Blogging offers a great space for you to showcase your knowledge and talent. Your customers will get to know you and your peers will learn to respect your opinion. Blogging opens up a window for you to share what you know and with a consistent effort and credible content, you can build a reputation as an expert in your field.

In order for a blog to be successful it’s important that you are publishing quality original content, that you are posting consistently (I recommend a minimum of one post per week) and use relevant keywords to support your article within the search engines.

Always provide content that your audience is interested in, NOT what you want to say (there is a difference!). Use high quality graphics that are visually appealing and share on all available social media channels. Whatever you do, don’t ‘borrow’ others content or graphics; plagiarism is a big No-No and can cost you a ton in legal fees if you’re not careful.

Don’t let the idea of starting a blog overwhelm you, it can be easier than you think. For help, don’t hesitate to reach out. I’d love to discuss your business goals and get you started on the new exciting path of blogging for business.

Want more? If you really want to put your product or service in front of your ideal customer and learn who to share your optimized page to, this Free Guide lays it all out for you! Check it out here.

All the best,