In this episode I talk about the importance of being strategic in your Facebook marketing and how it can work together with ad optimization to your advantage.
We discuss:
- Backend: Sales Funnel
- Following Your Prospect Through Their Customer Journey
- Split-Testing
- Focus On One Funnel
- Big Enough Pool To Have Enough Data
- Points To Split-Test
- Retargeting
- Email Nurturing
- Using Your Customer’s Language
- Tracking Data And Stats
- Money Is Directly Related To Your Data