Lyssa Wales

BLOGS

"I am absolutely please by the work you have done with me and my marketing strategy. I found your website to be clear, understandable and so appealing. Your service was exceptional and the marketing report you presented was on point. You highlighted what I was doing right and what I was doing wrong and provided solutions to turn my wrongs into result oriented steps. I really appreciate your advise and I will be making steps to make changes right away! I would definitely recommend your service to other entrepreneurs just getting started and not sure how to use their tools to have marketing results and paying clients.”

-Zanny D., Owner Zanur Tours
October 25, 2018
The 1 Thing Every Biz Needs

The 1 Thing Every Biz Needs

There is one thing that every business needs that they can’t do for themselves: social proof. Social proof is a social/psychological phenomenon where people tend to adopt the actions or opinions of others they trust. So how does this matter for your business? You can use the underlying concepts behind social […]
October 25, 2018
Will you be my friend

Will you be my friend?

I’d love if we could be Instagram friends! You can find me right here. But social media isn’t just for friends these days. If you’ve been reading my articles for awhile, you know that I have a soft spot in my heart for brands with a strong social media presence. Merriam-Webster, Dictionary.com, […]
October 25, 2018
Could you get me a Kleenex, please?

Could you get me a Kleenex, please?

Imagine your brand being so well-known that it becomes a catch-all term for a specific product or service. That’s the kind of brand awareness that companies like Kleenex, Google, and Band-Aid have achieved. I mean, how often have you heard phrases like these? “Could you get me a Kleenex, please?” […]
October 25, 2018
Don’t drop them in Build them up!

Don’t drop them in Build them up!

You already know I am a huge proponent of the sales funnel… Except one tiny thing. I don’t think you should look at it as a funnel ⛛ That brings to mind an image of slowly filtering out prospects until the right ones arrive at the sale. I like to […]
October 25, 2018
Class is in session for Funnels 101

Class is in session for Funnels 101

I’ve got a special treat for you: we are talking about sales funnels! If you already know the ins-and-outs of funnels, stick around! There’s going to be some good information in here and a freebie along the way. First, let’s get this part out of the way: YES. You DO need a […]
October 25, 2018
Why you should be mapping out your wins

Why you should be mapping out your wins

If you’ve been following me for a while, you’ll know I am all about positivity. My glass isn’t just half-full, it’s overflowing! One of the reasons I’m so positive is that I work for it. I take time each day to reflect on the good things that have happened, and […]
October 25, 2018
Stand Up to Stand Out

Stand Up to Stand Out

By now, we all know we need a Unique Selling Proposition (USP). Our USP helps us identify how we will stand out against a sea of entrepreneurs and online businesses. It’s the thing we say when people ask us what we do. What if there’s another way? What if you […]
October 25, 2018
Delegation

Delegation

Last week we talked about how delegating certain tasks can save you a BUNCH of time. Some of you didn’t know where to begin, so I thought I would put together a list of the top five things you can delegate today. These are all tasks that are easy to […]
October 25, 2018
Don’t be like Beth!

Don’t be like Beth!

Let me tell you a story. I have this friend, we’ll call her Beth. We all love her. She’s the life of every party and she always brings the BEST appetizers. When we have an event, Beth never gets a real invitation. Instead, we call her and tell her that […]
October 25, 2018
How to go viral even if you can't yodel

How to go viral even if you can’t yodel

Tell me what these things have in common: • Laurel vs. Yanni • Walmart Yodeling Kid • THE DRESS • “Leave Britney Alone” • “David After Dentist” If you said, “Meliss, you spent way too much time watching and sharing them,” you’re right. Blunt, but right. (Also, how did you […]
March 3, 2020

Ep. 166: Recipe For Success

What is the recipe for success? … A lot of times you hear to focus on just one thing, but in some instances that doesn’t make sense. You are trying to build your personal brand, right? There are three pieces in the recipe for success. Are you building your business, […]
February 27, 2020

Ep. 165: If You Build It, They Will Come?

If you build it will they come? … Just because you start your business and you open the doors doesn’t mean you’re going to get clients right away. There’s one area in business where the myth of you’ll always have clients fails right? Just because you’ve built a Marketing Funnel […]
February 25, 2020

Ep. 164: Get Addicted To The Process

Are you addicted to the process? … Positive energy builds and ripples into our aspects of your business and life. Are you excited and ready to build your business? If your goal is attached to your result, then you are missing the entire process. Are you stuck in your process? […]
February 20, 2020

Ep. 163: Success Comes From Planning

What are you planning for your launch? … You need to have a program you can easily communicate to your target market. What is your plan? In order to get money into your business, you have to launch things. Are you stuck in the creation of your launch? The good […]
February 18, 2020

Ep. 162: Fear Of Niching Down

  What is your fear of niching down?… When you have a niche, you focus on a certain target audience for your business. What is your niche? To be successful in your business, you need to niche down. If you don’t have the right niche you won’t be able to […]
February 13, 2020

Ep. 161: Breaking Down 2 Ads From the Superbowl That Did Marketing The Right Way

Did you watch the Super Bowl?… You can learn a lot about marketing during big events like the Super Bowl. What commercials did you like? Commercials are ways that people pull you in to their products with their marketing. Are you having trouble filling your group programs? The good news […]
February 11, 2020

Ep. 160: Breaking The Myth About Relationships In Group Programs

  Why aren’t you launching a group program yet?… Your brain protects you from doing anything out of your comfort zone. What could be holding you back? Sometimes launching your group program can make you anxious and scared it won’t be good enough. Are you not launching because you want […]
February 6, 2020

Ep 159: Your Launch Checklist

What is a checklist to launch a group program? … When you are launching anything, the first thing you need to know is your ideal market. Do you know your ideal target? When you know what type of program you want to launch and who your target market is, then […]
February 4, 2020

Ep. 158: These Are A Few Of My Favorite Reads

How can you use books for your business? … There are a lot of books you can read that help with your personal and business development. Do you like to read? Read books to help you understand yourself and your business. I want to share with you some of my […]