Lyssa Wales

BLOGS

"I am absolutely please by the work you have done with me and my marketing strategy. I found your website to be clear, understandable and so appealing. Your service was exceptional and the marketing report you presented was on point. You highlighted what I was doing right and what I was doing wrong and provided solutions to turn my wrongs into result oriented steps. I really appreciate your advise and I will be making steps to make changes right away! I would definitely recommend your service to other entrepreneurs just getting started and not sure how to use their tools to have marketing results and paying clients.”

-Zanny D., Owner Zanur Tours
October 25, 2018
The 1 Thing Every Biz Needs

The 1 Thing Every Biz Needs

There is one thing that every business needs that they can’t do for themselves: social proof. Social proof is a social/psychological phenomenon where people tend to adopt the actions or opinions of others they trust. So how does this matter for your business? You can use the underlying concepts behind social […]
October 25, 2018
Will you be my friend

Will you be my friend?

I’d love if we could be Instagram friends! You can find me right here. But social media isn’t just for friends these days. If you’ve been reading my articles for awhile, you know that I have a soft spot in my heart for brands with a strong social media presence. Merriam-Webster, Dictionary.com, […]
October 25, 2018
Could you get me a Kleenex, please?

Could you get me a Kleenex, please?

Imagine your brand being so well-known that it becomes a catch-all term for a specific product or service. That’s the kind of brand awareness that companies like Kleenex, Google, and Band-Aid have achieved. I mean, how often have you heard phrases like these? “Could you get me a Kleenex, please?” […]
October 25, 2018
Don’t drop them in Build them up!

Don’t drop them in Build them up!

You already know I am a huge proponent of the sales funnel… Except one tiny thing. I don’t think you should look at it as a funnel ⛛ That brings to mind an image of slowly filtering out prospects until the right ones arrive at the sale. I like to […]
October 25, 2018
Class is in session for Funnels 101

Class is in session for Funnels 101

I’ve got a special treat for you: we are talking about sales funnels! If you already know the ins-and-outs of funnels, stick around! There’s going to be some good information in here and a freebie along the way. First, let’s get this part out of the way: YES. You DO need a […]
October 25, 2018
Why you should be mapping out your wins

Why you should be mapping out your wins

If you’ve been following me for a while, you’ll know I am all about positivity. My glass isn’t just half-full, it’s overflowing! One of the reasons I’m so positive is that I work for it. I take time each day to reflect on the good things that have happened, and […]
October 25, 2018
Stand Up to Stand Out

Stand Up to Stand Out

By now, we all know we need a Unique Selling Proposition (USP). Our USP helps us identify how we will stand out against a sea of entrepreneurs and online businesses. It’s the thing we say when people ask us what we do. What if there’s another way? What if you […]
October 25, 2018
Delegation

Delegation

Last week we talked about how delegating certain tasks can save you a BUNCH of time. Some of you didn’t know where to begin, so I thought I would put together a list of the top five things you can delegate today. These are all tasks that are easy to […]
October 25, 2018
Don’t be like Beth!

Don’t be like Beth!

Let me tell you a story. I have this friend, we’ll call her Beth. We all love her. She’s the life of every party and she always brings the BEST appetizers. When we have an event, Beth never gets a real invitation. Instead, we call her and tell her that […]
October 25, 2018
How to go viral even if you can't yodel

How to go viral even if you can’t yodel

Tell me what these things have in common: • Laurel vs. Yanni • Walmart Yodeling Kid • THE DRESS • “Leave Britney Alone” • “David After Dentist” If you said, “Meliss, you spent way too much time watching and sharing them,” you’re right. Blunt, but right. (Also, how did you […]
February 25, 2021

Ep. 266: The Thing Most Biz Owners Struggle With

Meliss Marketing · Ep. 266 The Thing Most Biz Owners Struggle With   “I posted this in a group of mine ‘What is something you’re struggling with as a business owner?’ and every single comment pretty much said the same thing….getting clients.” Lucky for you, I can help! In this […]
February 23, 2021

Ep. 265: My Big Spill (And What It Taught Me)

Meliss Marketing · Ep. 265 My Big Spill (And What It Taught Me)     “I want you to think about your stomach, your gut. This is where we feel feelings. When you feel your feelings, you can be guided by intuition.” What happens when we ignore these feelings? In […]
February 18, 2021

Ep. 264: Doubting Yourself?

  Meliss Marketing · Ep. 264: Doubting Yourself?   “Are you doubting yourself in your business? Let’s talk it out!” If you have ever thought that you are not good enough, or what if I can’t provide the results that I said I could to this client, you are not […]
February 16, 2021

Ep. 263: Packaging Your Offers

Meliss Marketing · Ep. 263: Packaging Your Offers “Packaging is important because it’s how we put together our offers and show the world what we do and how we do it.” Your offer has to be packaged in a way that makes sense to your audience, and how you package […]
February 11, 2021

Ep. 262: Top Ways To Market Your Service-Based Business

Meliss Marketing · Ep. 262: Top Ways To Market Your Service-Based Business   “You know I love social media, particularly Facebook, but there are a lot of things you can do!” In this 18-minute episode I’m talking about: Online marketing is vast! There are so many ways to find your […]
February 9, 2021

Ep. 261: What I Love About What I Do

Meliss Marketing · Ep. 261: What I Love About What I Do     “If you’re not doing what you love doing, it’s time to revisit why.” In this 10-minute episode, I’m talking about how much I love what I do and why: Being a part of someone’s transformation Growth […]
February 4, 2021

Ep. 260: Who’s A Planner

Meliss Marketing · Ep. 260: Who’s A Planner     “Planning is important when you’re building a business. You need a plan to follow so that you’re not just throwing spaghetti on the wall and hoping it sticks.” Planning ahead is a pitfall for many people, and they feel stuck. […]
February 2, 2021

Ep. 259: How To Validate Your Dream Client

Meliss Marketing · Ep. 259: How To Validate Your Dream Client     “When it comes to validating your audience, this is something that you need to do that many people forget about.” Once you have your ideal audience mapped out, it’s important to validate that audience to see if […]
January 28, 2021

Ep. 258: Top Questions From The Audience Part 3

Meliss Marketing · Ep. 258 Top Questions From The Audience Part 3     “What is the fastest way to get clients organically?” Today is the third episode of our questions from the audience series this month.   In this 18-minute episode I’m answering questions from the audience: -What is […]