You shouldn’t be surprised to learn that Video is becoming a key player in the digital marketing arena. As a result, YouTube has become the second largest search engine on the web; you’d be crazy to ignore this! Facebook Live has grown over 300% since it’s launch in 2016 and users comment and engage on Facebook Live Video at 10x the rate of regular video.
So, what’s the hype about? Why the sudden shift?
People process visuals 60,000 times faster than text. Vision is our dominant sense and we are constantly flooded with information online; video grabs our attention in a way the other stuff can’t.
If that’s not enough to convince you, here are a few other reasons you need video in your marketing right now:
More sales equals more money: Studies show that 74% of those that watched a video explaining a product, bought it. Product videos can lead directly to sales, giving you more money in your pocket.
Trust: When you publicly show video of yourself, your business, products or service you are showing your audience you have nothing to hide. Video content allows for transparency and instills trust and confidence in the consumer, opening the door for them to purchase from you.
Google loves it: You are 53x more likely to show up first on Google if video is embedded on your site. Visitors spend more time on your site when watching video and this tells the search engine your website has great content. Video DOES affect your search engine rank. It’s not about SEO anymore.
Memory: When you use text visitors will only remember 10% of what they read three days later. On the other hand, video stimulates the brain differently increasing that memory to a whopping 68%! You cannot argue with those stats.
Content and digital marketing is a component any serious business owner should consider in their business strategy. And if you’re serious about marketing and determined to see growth you MUST embrace video. Don’t let the thought overwhelm you. There are many tools available that simplify the process making it a more affordable option for business owners. Need some guidance and help with your strategy? Let us help you!
By the way, a lot of business owners and entrepreneurs have asked “How can you find your dream customer?” This Free Guide I just published answers that question and a whole LOT more! You can grab it FREE here.
All the best,
