By now, we all know we need a Unique Selling Proposition (USP). Our USP helps us identify how we will stand out against a sea of entrepreneurs and online businesses. It’s the thing we say when people ask us what we do.
What if there’s another way? What if you didn’t just stand out, but you stood up?
Imagine your business being known not just for what you do, but how you do it. You’re not just a Facebook marketing specialist, you’re the Facebook Marketing Guru who stands up for the empowerment of minority business owners.
See what a difference that makes?
Standing up for what you believe in helps you stand out even more.
When you’re passionate about a subject, that fervor is infused in everything you do. Your eyes sparkle, your words shine, and your excitement is contagious. Standing up for something transforms you. You become more than just a business owner, you become a leader.
The old-school way of thinking was that we have to appeal to a wide demographic.
The new-school way of thinking is to have a very specific niche. So specific that your beliefs might even alienate a few people and that’s exactly what you want to do.
Your niche is your network. It’s the group of people that you are speaking directly to. But even the most narrow niches have a lot of competition.
How do you stand out?
By standing up.
Picture it this way:
You’re fishing in a lake. You could throw a net out and hope to catch a couple of fish as they swim by. Or, you could narrow down your focus to a specific type of fish. Figure out what bait they like and cast your fishing line right where they are swimming. That’s speaking to your niche.
Now imagine that you’re not only fishing in the right spot with the right bait, but you’ve attached a special lure to your hook. That lure is sparkly, it’s unique, and it catches their eye.
That lure is the thing you stand up for. It’s the thing that people look at and say “Oh. I feel that way too.”
What do you stand up for? What causes or topics are you passionate about, and how can you tie that into your business?
Here are a couple of examples:
A blogger who stands up for inclusivity by using gender-neutral language.
A photographer who stands up for body positivity by not cropping out stretch marks and cellulite.
A biz coach who stands up for supporting veterans promoting veteran small-biz owners.
Now, which business owner is going to get more press and attention? Yet another generic business coach or the one I described above?
Ready to stand up and stand out? Reach out to my team, we can help!
Comment below and tell me what you stand up for!
All the best,