On top of all that? This profile belongs to someone who does what I do. Ugh.
I’ll be honest, I wallowed for a minute. How am I ever supposed to compete with that kind of social media cred?
Fortunately, I don’t have to.
Here’s a knowledge 💣 for you:
It doesn’t matter how many
None of those numbers are a true measure of your business success.
We call those numbers vanity metrics, because they make you feel good about yourself but they don’t actually do anything for your business.
Yes, that profile I saw was doing very well by the numbers and maybe even behind the scenes, too.
But their success does not diminish mine, and those numbers are just numbers.
While it can be very tempting to seek out a massive following, that only matters if those followers buy into your business.
The metrics that matter are the ones that tell you the success of your business. How many people clicked on that link in your Facebook ad? How many people bought your program? How many people are engaging with your posts by responding to your questions and asking their own?
Those are numbers you can control and I’m about to tell you how.
There are a lot of things that don’t matter now that we used to think were important… High school popularity 👯, how many CD’s 💿 we owned, worrying whether a word was spelled correctly in an email (thanks, autocorrect!).
Vanity metrics are kinda like that.
When social media first started, having a huge number of followers was A Big Deal. It made a person or business look important.
Now? Not so much. Most of us recognize that there are lots of bot and spam accounts, and that a ton of followers doesn’t necessarily equate to a ton of sales.
You know what does matter? Metrics that have a direct correlation to sales.
If you’re not sure what those are, don’t worry, I can help with that 😉
Need to bump these numbers up? Just reach out to my team and we can help!
Comment below and let me know which metrics you think matter! I respond to all comments and I want to hear from you!
All the best,