In this episode, I talk about where and how to place retargeting ads and why they’re so important to you strategy.
-What the retargeting phase is
-Mapping out your strategy
-Based on actions your customers take, there’s an opportunity for a retargeting ad
-Making a visual to see it all mapped out
-Remember episode 107? Funnels and email nurture series play a very important role.
-Retargeting ads aren’t meant to annoy people, they’re meant to remind! Think of it as you helping them, and you’re staying on top of mind.
-Making your adspend go further, and making your lead feel nurtured.