Ep. 122: Ethical Scarcity

Ep. 121: Content Bins To Rock Your Content Strategy
September 12, 2019
Episode 123: Fear of Authenticity
September 19, 2019

Ep. 122: Ethical Scarcity

In this episode, I talk about scarcity. Scarcity is an online marketing tactic not having enough supply to meet the demand.

We discuss:

-Fake scarcity and why it damages your relationship with customers

-How to leverage scarcity in a way that is ethical and in a way that you can follow through with.

-How to market your product or service ethically.

-The difference between perceived value and real value.

-Why it may be better to get no sales and create an ethical scarcity tactic.