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BLOGS

"I am absolutely please by the work you have done with me and my marketing strategy. I found your website to be clear, understandable and so appealing. Your service was exceptional and the marketing report you presented was on point. You highlighted what I was doing right and what I was doing wrong and provided solutions to turn my wrongs into result oriented steps. I really appreciate your advise and I will be making steps to make changes right away! I would definitely recommend your service to other entrepreneurs just getting started and not sure how to use their tools to have marketing results and paying clients.”

-Zanny D., Owner Zanur Tours
October 25, 2018
The 1 Thing Every Biz Needs

The 1 Thing Every Biz Needs

There is one thing that every business needs that they can’t do for themselves: social proof. Social proof is a social/psychological phenomenon where people tend to adopt the actions or opinions of others they trust. So how does this matter for your business? You can use the underlying concepts behind social […]
October 25, 2018
Will you be my friend

Will you be my friend?

I’d love if we could be Instagram friends! You can find me right here. But social media isn’t just for friends these days. If you’ve been reading my articles for awhile, you know that I have a soft spot in my heart for brands with a strong social media presence. Merriam-Webster, Dictionary.com, […]
October 25, 2018
Could you get me a Kleenex, please?

Could you get me a Kleenex, please?

Imagine your brand being so well-known that it becomes a catch-all term for a specific product or service. That’s the kind of brand awareness that companies like Kleenex, Google, and Band-Aid have achieved. I mean, how often have you heard phrases like these? “Could you get me a Kleenex, please?” […]
October 25, 2018
Don’t drop them in Build them up!

Don’t drop them in Build them up!

You already know I am a huge proponent of the sales funnel… Except one tiny thing. I don’t think you should look at it as a funnel ⛛ That brings to mind an image of slowly filtering out prospects until the right ones arrive at the sale. I like to […]
October 25, 2018
Class is in session for Funnels 101

Class is in session for Funnels 101

I’ve got a special treat for you: we are talking about sales funnels! If you already know the ins-and-outs of funnels, stick around! There’s going to be some good information in here and a freebie along the way. First, let’s get this part out of the way: YES. You DO need a […]
October 25, 2018
Why you should be mapping out your wins

Why you should be mapping out your wins

If you’ve been following me for a while, you’ll know I am all about positivity. My glass isn’t just half-full, it’s overflowing! One of the reasons I’m so positive is that I work for it. I take time each day to reflect on the good things that have happened, and […]
October 25, 2018
Stand Up to Stand Out

Stand Up to Stand Out

By now, we all know we need a Unique Selling Proposition (USP). Our USP helps us identify how we will stand out against a sea of entrepreneurs and online businesses. It’s the thing we say when people ask us what we do. What if there’s another way? What if you […]
October 25, 2018
Delegation

Delegation

Last week we talked about how delegating certain tasks can save you a BUNCH of time. Some of you didn’t know where to begin, so I thought I would put together a list of the top five things you can delegate today. These are all tasks that are easy to […]
October 25, 2018
Don’t be like Beth!

Don’t be like Beth!

Let me tell you a story. I have this friend, we’ll call her Beth. We all love her. She’s the life of every party and she always brings the BEST appetizers. When we have an event, Beth never gets a real invitation. Instead, we call her and tell her that […]
October 25, 2018
How to go viral even if you can't yodel

How to go viral even if you can’t yodel

Tell me what these things have in common: • Laurel vs. Yanni • Walmart Yodeling Kid • THE DRESS • “Leave Britney Alone” • “David After Dentist” If you said, “Meliss, you spent way too much time watching and sharing them,” you’re right. Blunt, but right. (Also, how did you […]
May 23, 2019

Ep#95: When To Post On Your Personal Or Business Pages

In this episode I talk about how professional social media pages differ from personal pages. We discuss: Your business page is a public page Personal brands Organic Engagement Paid ads What not to post on your business page
May 21, 2019

Ep#94: Time V. Money

In this episode I talk about time versus money. We discuss: Time and money as resources Viewing your time as a bank account Measuring costs Money as an instrument Combining Forces
May 16, 2019

Ep#93: The WHERE, WHEN, AND WHAT To Share Across Your Social Media Platforms

In this episode I talk about what you should be sharing across your social media platforms and when you should be sharing it. We discuss: Where your audience is hanging out Mastering one platform first Creating Content The 3 E’s Time-sensitive versus “Ever-green”
May 14, 2019

Ep#92: The Secret To Your Marketing

In this episode I talk about the secret to your marketing. We discuss: Everything is a process Amplification Bringing in the experts The marketing system as your body
May 9, 2019

Ep#91: Attracting Your DREAM Clients

In this episode I talk about how to attract your ideal client. We discuss: Crafting your ideal client profile Having a clear vision of how the relationship will be
May 7, 2019

Ep#90: Taking That Leap

In this episode I talk about taking that big leap into a place of uncertainty. We discuss: Getting a push Mustering the courage Help from experts
May 2, 2019

Ep#89: Clearing And Overcoming Negativity On Social Media

In this episode I talk about clearing and overcoming negativity on social media. We discuss: Social media versus real life Not taking it personally Not responding Staying positive Blocking people
April 30, 2019

Ep#88: Are You Investing In The Right Things For Your Business?

In this episode I talk about how to know if you are investing in the right things for your business. We discuss: Taking a self-inventory When to invest
April 25, 2019

Ep#87: Are You Married To Your Business?

In this episode I talk about if you are married to your business and how to set your boundaries. We discuss: Delegation Setting office hours Allowing yourself the opportunity to enjoy things