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BLOGS

"I am absolutely please by the work you have done with me and my marketing strategy. I found your website to be clear, understandable and so appealing. Your service was exceptional and the marketing report you presented was on point. You highlighted what I was doing right and what I was doing wrong and provided solutions to turn my wrongs into result oriented steps. I really appreciate your advise and I will be making steps to make changes right away! I would definitely recommend your service to other entrepreneurs just getting started and not sure how to use their tools to have marketing results and paying clients.”

-Zanny D., Owner Zanur Tours
October 25, 2018
The 1 Thing Every Biz Needs

The 1 Thing Every Biz Needs

There is one thing that every business needs that they can’t do for themselves: social proof. Social proof is a social/psychological phenomenon where people tend to adopt the actions or opinions of others they trust. So how does this matter for your business? You can use the underlying concepts behind social […]
October 25, 2018
Will you be my friend

Will you be my friend?

I’d love if we could be Instagram friends! You can find me right here. But social media isn’t just for friends these days. If you’ve been reading my articles for awhile, you know that I have a soft spot in my heart for brands with a strong social media presence. Merriam-Webster, Dictionary.com, […]
October 25, 2018
Could you get me a Kleenex, please?

Could you get me a Kleenex, please?

Imagine your brand being so well-known that it becomes a catch-all term for a specific product or service. That’s the kind of brand awareness that companies like Kleenex, Google, and Band-Aid have achieved. I mean, how often have you heard phrases like these? “Could you get me a Kleenex, please?” […]
October 25, 2018
Don’t drop them in Build them up!

Don’t drop them in Build them up!

You already know I am a huge proponent of the sales funnel… Except one tiny thing. I don’t think you should look at it as a funnel ⛛ That brings to mind an image of slowly filtering out prospects until the right ones arrive at the sale. I like to […]
October 25, 2018
Class is in session for Funnels 101

Class is in session for Funnels 101

I’ve got a special treat for you: we are talking about sales funnels! If you already know the ins-and-outs of funnels, stick around! There’s going to be some good information in here and a freebie along the way. First, let’s get this part out of the way: YES. You DO need a […]
October 25, 2018
Why you should be mapping out your wins

Why you should be mapping out your wins

If you’ve been following me for a while, you’ll know I am all about positivity. My glass isn’t just half-full, it’s overflowing! One of the reasons I’m so positive is that I work for it. I take time each day to reflect on the good things that have happened, and […]
October 25, 2018
Stand Up to Stand Out

Stand Up to Stand Out

By now, we all know we need a Unique Selling Proposition (USP). Our USP helps us identify how we will stand out against a sea of entrepreneurs and online businesses. It’s the thing we say when people ask us what we do. What if there’s another way? What if you […]
October 25, 2018
Delegation

Delegation

Last week we talked about how delegating certain tasks can save you a BUNCH of time. Some of you didn’t know where to begin, so I thought I would put together a list of the top five things you can delegate today. These are all tasks that are easy to […]
October 25, 2018
Don’t be like Beth!

Don’t be like Beth!

Let me tell you a story. I have this friend, we’ll call her Beth. We all love her. She’s the life of every party and she always brings the BEST appetizers. When we have an event, Beth never gets a real invitation. Instead, we call her and tell her that […]
October 25, 2018
How to go viral even if you can't yodel

How to go viral even if you can’t yodel

Tell me what these things have in common: • Laurel vs. Yanni • Walmart Yodeling Kid • THE DRESS • “Leave Britney Alone” • “David After Dentist” If you said, “Meliss, you spent way too much time watching and sharing them,” you’re right. Blunt, but right. (Also, how did you […]
August 1, 2019

Ep#111: Use It Or Lose It

In this episode, I talk about what the phrase “use it or lose it” means when it comes to your marketing. We discuss: -Seizing the moment and grabbing your audience’s attention -Engagement -FB ads -Sending your leads to the right sales funnel and call to action -What to do once […]
July 30, 2019

Ep#110: Organic Marketing Activities That Generate Leads

In this episode, I talk about organic marketing activities that generate leads. Organic means free when talking about marketing (not apples and avocados)! We discuss: -The first thing you need to do is engage on Facebook inside of groups. Be very focused and intentional inside of the group. Commit to […]
July 25, 2019

Ep#109: Where and How To Place Retargeted Ads

In this episode, I talk about where and how to place retargeting ads and why they’re so important to you strategy. We discuss: -What the retargeting phase is -Mapping out your strategy -Based on actions your customers take, there’s an opportunity for a retargeting ad -Making a visual to see […]
July 23, 2019

Ep#108: Free Places To Promote Your Freebie

In this episode, I talk about the free places to promote your freebie. We discuss: -The importance of having a freebie and organic marketing. -Organic and Paid marketing and why they need each other. -No ad spend budget? You NEED organic marketing! -Does your lead magnet have a sales funnel? […]
July 18, 2019

Ep#107: Scared Money Don’t Make No Money

In this episode, I talk about the phrase “scared money don’t make no money” and how it applies to your business. We discuss: -Investing in your business -The importance of investing in your business and how to manifest things -Money is replenishable, time is not -Taking the leap to get […]
July 16, 2019

Ep#106: How Deep Is Your Funnel?

In this episode, I ask the question “How deep is your funnel?” and discuss the ways and reasons your funnel should function to get the best results. We discuss: -Breaking down why if your funnel is done, you might not necessarily be ready to launch. -How to make sure your […]
July 11, 2019

Ep#105: Data Equals Truth

In this episode, I talk about how data equals truth. As a business owner, we know that the data we collect about our audience, our customers, and more is truth that we base our marketing off of. We discuss: -Truth coming from knowing what is factual (a.k.a data). -The root […]
July 10, 2019

Ep#104: FB Live Versus A Formal Webinar: Which One Should You Choose

In this episode, I discuss Facebook Live versus a formal webinar and which one you should choose. We discuss: -The formal webinar process and a Facebook live process -Testing the marketing using FB live -FB live retargeting and why this is beneficial -Interaction on a FB live versus a webinar […]
July 9, 2019

Ep#103: Common Social Media Mistakes

In this episode, I discuss common social media mistakes. I asked the community what they consider to be social media mistakes. We discuss: -Posting negative things -Anything that puts your business in a negative light -Controversial topics -Not doing hashtag research and more.