admin

BLOGS

"I am absolutely please by the work you have done with me and my marketing strategy. I found your website to be clear, understandable and so appealing. Your service was exceptional and the marketing report you presented was on point. You highlighted what I was doing right and what I was doing wrong and provided solutions to turn my wrongs into result oriented steps. I really appreciate your advise and I will be making steps to make changes right away! I would definitely recommend your service to other entrepreneurs just getting started and not sure how to use their tools to have marketing results and paying clients.”

-Zanny D., Owner Zanur Tours
October 25, 2018
Metrics That Matter

Metrics That Matter

Yesterday I was scrolling through Instagram and came across a profile that made me stop in my tracks. Gorgeous photos, thousands of likes, hundreds of comments, and more than 20,000 followers. On top of all that? This profile belongs to someone who does what I do. Ugh. I’ll be honest, I wallowed […]
October 25, 2018
The 1 Thing Every Biz Needs

The 1 Thing Every Biz Needs

There is one thing that every business needs that they can’t do for themselves: social proof. Social proof is a social/psychological phenomenon where people tend to adopt the actions or opinions of others they trust. So how does this matter for your business? You can use the underlying concepts behind social […]
October 25, 2018
Will you be my friend

Will you be my friend?

I’d love if we could be Instagram friends! You can find me right here. But social media isn’t just for friends these days. If you’ve been reading my articles for awhile, you know that I have a soft spot in my heart for brands with a strong social media presence. Merriam-Webster, Dictionary.com, […]
October 25, 2018
Could you get me a Kleenex, please?

Could you get me a Kleenex, please?

Imagine your brand being so well-known that it becomes a catch-all term for a specific product or service. That’s the kind of brand awareness that companies like Kleenex, Google, and Band-Aid have achieved. I mean, how often have you heard phrases like these? “Could you get me a Kleenex, please?” […]
October 25, 2018
Don’t drop them in Build them up!

Don’t drop them in Build them up!

You already know I am a huge proponent of the sales funnel… Except one tiny thing. I don’t think you should look at it as a funnel ⛛ That brings to mind an image of slowly filtering out prospects until the right ones arrive at the sale. I like to […]
October 25, 2018
Class is in session for Funnels 101

Class is in session for Funnels 101

I’ve got a special treat for you: we are talking about sales funnels! If you already know the ins-and-outs of funnels, stick around! There’s going to be some good information in here and a freebie along the way. First, let’s get this part out of the way: YES. You DO need a […]
October 25, 2018
Why you should be mapping out your wins

Why you should be mapping out your wins

If you’ve been following me for a while, you’ll know I am all about positivity. My glass isn’t just half-full, it’s overflowing! One of the reasons I’m so positive is that I work for it. I take time each day to reflect on the good things that have happened, and […]
October 25, 2018
Stand Up to Stand Out

Stand Up to Stand Out

By now, we all know we need a Unique Selling Proposition (USP). Our USP helps us identify how we will stand out against a sea of entrepreneurs and online businesses. It’s the thing we say when people ask us what we do. What if there’s another way? What if you […]
October 25, 2018
Delegation

Delegation

Last week we talked about how delegating certain tasks can save you a BUNCH of time. Some of you didn’t know where to begin, so I thought I would put together a list of the top five things you can delegate today. These are all tasks that are easy to […]
October 25, 2018
Don’t be like Beth!

Don’t be like Beth!

Let me tell you a story. I have this friend, we’ll call her Beth. We all love her. She’s the life of every party and she always brings the BEST appetizers. When we have an event, Beth never gets a real invitation. Instead, we call her and tell her that […]
October 8, 2019

Ep. 128: What Type Of Value To Give

In this episode, I talk about what type of value to give. Do you know the balance between enough value and too much value to give away? We discuss: -Giving away the right amount of value -How to structure your business for repeatable growth using a sales funnel -Using your […]
October 3, 2019

Ep. 127: Getting Out Of A Business Funk

In this episode, I talk about getting out of a business funk. Are you feeling (or have you felt) stuck in a funk? Check out the tips I use when stuck in a business funk. We discuss: -Shaking things up a little to make massive change -Using the good times […]
October 1, 2019

Ep. 126: Time Blocking and Goal Setting

In this episode, I talk about the importance of time blocking and goal setting. These two topics go hand in hand, and lately have been all the buzz in my community. We discuss: -How to make your goals happen -Reverse engineering your goals to make them more attainable -The power […]
September 26, 2019

Ep. 125: You Can Be An Expert

In this episode, I talk about how you can be an expert in your zone of genius, and why it’s so important to your branding. We discuss: -Giving value and giving it freely so that your audience sees that you really know your stuff. -Presenting value in an authentic way […]
September 24, 2019

Ep. 124: Funnel Anti-Stress

    In this episode, I talk about how creating your funnel (and the many steps that goes with it) can create stress, and what you can do to create anti-stress. We discuss: -How real life and being a busy entrepreneur and parent and balancing that stress is similar to […]
September 19, 2019

Episode 123: Fear of Authenticity

In this episode, I talk about the fear of authenticity. Many people struggle with authenticity so in this episode I give you three tips on how to wash away the fear of authenticity. We discuss: -What ‘self-betrayal’ is and how it prevents you from living your true potential in life […]
September 17, 2019

Ep. 122: Ethical Scarcity

In this episode, I talk about scarcity. Scarcity is an online marketing tactic not having enough supply to meet the demand. We discuss: -Fake scarcity and why it damages your relationship with customers -How to leverage scarcity in a way that is ethical and in a way that you can […]
September 12, 2019

Ep. 121: Content Bins To Rock Your Content Strategy

In this episode, I talk about the different ways to find content easily and fill up your content bins. The worst thing you can do for your business on social media is have a watered down content feed by posting too few or not at all. Using the techniques I […]
September 10, 2019

Ep. 120: What You Must Have For Passive Income

In this episode, I talk about what passive income really is. We discuss: -What the term ‘passive income’ means -If your passive income earning activity is really worth it. -What you need to make passive income viable -What the ‘golden key’ to passive income is -Examples of passive income